3 Effective Ways to Use Social Media for Online Lead Generation
Online lead generation is one of the surest ways to grow customers or people who avail your services or products. Another good thing about having your own leads is that the mailing list is an asset that you own, unlike social media platforms like facebook group lead generation, Twitter, or Instagram, which are shared. This, however, does not undermine the role of said platforms because they can actually help you tap your potential leads in a platform where they are most of the time and drive them to your signup sheet. Here are a few things that you can do on Social Media platforms to help grow your mailing list.
Promos hosted on Facebook or Twitter. Putting together a simple promo that requires the joiners’ emails, with a great incentive is one good way to land quality leads. The trick to social media lead generation is to craft the mechanics and choose the incentive in such a way that the people who will be attracted to it are the ones who are interested in your business. For instance, if you want to target travel buff, raffle a night or two in Puebla, Mexico for Cinco de Mayo. The people who will join the promo are probably the one who are already planning to go, or have gone as far as booking their plane tickets already.
Promote the link of your sign up page for online lead generation. Another way to get more leads is to make sure that people know about your sign up page, and by improving the visibility of this sign up page. You can promote this through a sponsored ad on Facebook, where you can target users through their profile. This way, you can already narrow down the people you will show your ads to according to their interests and behavior, so the chances of them wanting to sign up to know more about your business is increased.
Hosting a webinar. One of the reasons why some people are iffy about putting their email addresses on a mailing list is because of their misgivings about the type of content that will be blasted to them. They do not want to be bothered with messages that are not very relevant to them and one that could almost be considered SPAM. The best way to defy this stigma is giving them a “sneak peek” of the kind of messages that they will get. This can be done through a webinar where you can offer content that is actually useful to them. This will also send the message that they can only expect substantial content from you. Of course, the best lead generation part will come in the registration for the webinar, where participants will be asked to put in their emails.